Year 1
Students will study Year 1 in their choice of Further Education College. For Year 1 modules visit your chosen FE College:
DL869 BA (Hons) Digital Business
- Tertiary
This Tertiary degree course is for those who want to build skillsets and professional networks across industry and academia as the need for professionals who can bridge the gap between business strategy and digital tools continues to grow.
Tertiary degrees allow you to start your degree in one of our partner Further Education Colleges before completing your degree programme at IADT.
This 4-year Digital Business degree explores how digital technologies are transforming modern business practice. It introduces students to core business principles alongside key digital concepts, showing how organisations use technology to improve operations, engage customers, and create value.
Throughout the programme, students examine the role of digital tools, data, online platforms, and emerging technologies in business environments. The course develops an understanding of how digital business models work and how technology supports decision-making, communication, and innovation across organisations.
Students also gain insight into the wider business environment, including strategy, marketing, operations, and management, with a strong emphasis on their digital application.
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About this Tertiary degree course:
A tertiary degree programme offers a flexible and supportive pathway into higher education, with several key benefits:
- No CAO points required
- No fees for year 1
- Students choose to study at one of 4 Further Education Colleges un Year 1
- Complete your degree at IADT
- Full access to services, facilities and supports offered by IADT from Year 1
Where will I study?
Students will have a choice of four locations to study in Year 1 and apply directly to:
- Bray Institute of Further Education (BIFE)
- Dublin College of Further Education and Training, Stillorgan
- Dublin College of Further Education and Training, Blackrock
- Dublin College of Further Education and Training, Dun Laoghaire
In years 2, 3, and 4, all students are based at IADT.
What is Digital Business?
Digital business is a way of running and growing a company by using digital technologies to create new value, improve customer experiences, and reshape business models. It is more than simply being online or selling through a website; it uses technology across operations, products, and services to gain a competitive edge. A digital business uses tools like data, cloud systems, mobile apps, automation, and analytics to work smarter and serve customers better.
What will I do?
- Explore how the fundamentals of business, management, finance, and marketing operate in digital- and technology-enabled business.
- Develop practical skills in internet and digital business applications, content development, and basic web building.
- Investigate digital disruption, digital transformation, and the ever-changing business and technology landscape.
- Build on your critical thinking and analytical skills.
- Network with graduates working in the tech sector for mentor sessions and at guest lectures or alumni events.
What will I study?
Over four years, you’ll explore the areas of digital business that includes marketing, finance, management, emerging digital technologies such as the implementation of Artificial intelligence. Starting with foundational principles and progressing to more advanced topics.
The option of a third year work placement provides valuable industry experience or you can choose to complete one semester of Erasmus with one of our European partnering institutes.
What modules will I study?
Future Careers
Graduates of this course will be ready to work confidently with digital tools and technologies in a variety of business settings. You’ll develop strong skills across a range of digital platforms, giving you flexible, transferable abilities that can be used in many different industries.