Year 1
- Introduction to Marketing
- Finance 1
- Introduction to Psychology
- Digital Skills
- Introduction to Management
- Personality and Individual Differences
- Introduction to Research Methods
- Learning to Learn/Personal Effectiveness
DL853 Bachelor of Business [Hons] Business + Psychology*
*Subject to validation.
Rapidly evolving technology is a constant in modern business life, and managing change and people is critical to success. This exciting new course will create well-rounded, future-proofed graduates with the practical, critical and professional skills demanded by contemporary business environments.
Rapidly evolving technology is a constant in modern business life, and managing change and people is critical to success. This exciting new course will create well-rounded, future-proofed graduates with the practical, critical and professional skills demanded by contemporary business environments.
What is Business + Psychology?
This comprehensive Level 8 degree programme develops confident, independent learners and critical thinkers, with excellent leadership qualities.
Students learn in a flexible way, advised and guided by experienced programme staff.
Research highlights the value of the interrelationship between business and psychology. The combined insights from both will give graduates the skills and tools to navigate an ever-changing business landscape.
Students have a choice of three locations to study in Years 1 and 2 and apply directly to:
- Ballyfermot College of Further Education (BCFE)
- Bray Institute of Further Education (BIFE)
- City of Dublin FET College, Ballsbridge
In Years 3 and 4, all students are based at IADT.
What will I do?
Gain an understanding of the theory, concepts and methods relevant to business and psychology.
Develop detailed knowledge of the specialised competencies required to work in a wide range of roles.
Learn the necessary competencies through studies and topics-based seminars.
Work with technologies, processes and environments relevant to the broad field of business and psychology.
Learn how to apply a psychological lens, gaining insight into employee behaviour and dynamics.
Gain a deeper understanding of conflict resolution and collaboration.
Learn how psychological principles can enhance communication, and the understanding and application of leadership skills.
Explore opportunities for work placement in third year.
What will I study?
In first year, you learn the principles of psychology, marketing, finance, digital skills, management, and research methods. Modules include personal effectiveness, and on personality and individual differences.
By second year, you deepen your understanding of marketing, finance and psychology. Modules include social entrepreneurship, organisational behaviour, intercultural studies and AI.
In third year, you are based in IADT. Subjects include consumer behaviour, social media marketing, people in organisations, and online consumer behaviour. You will also have the opportunity to gain industry experience through a work placement.
In your final year, subjects include cyberpsychology, EDI and business ethics. A major project consolidates your skills.
What modules will I study?
International Study Opportunities
This is a new programme, and partnership agreements will be established during the academic year 2024/2025.
Erasmus Semester abroad usually takes place in Year 3.
What will I do after I graduate?
This in-depth and advanced knowledge of business and psychology positions graduates to become business professionals, leaders and change managers, equipped to navigate the roles and requirements of a dynamic and multi-disciplinary field.
Graduates will have the knowledge, skills and competencies for careers in business, management, marketing and human resources in the public and private sector, and across Ireland’s rapidly developing Creative Industries.
Graduates will be well placed to go on to postgraduate study and research both in Ireland and abroad.