Enhancing Media for All: IADT’s AI-AD Project Wins Enterprise Ireland Grant

This funding will support the development of AI-AD, an AI-Powered Audio Description Automation technology. The project addresses industry challenges in the audio visual sector while also serving to enrich the media experience for visually impaired audiences.

“The motivation behind this project comes from a desire to make Audio Description more consistent, accessible, and scalable – particularly as demand grows in response to upcoming accessibility legislation. We hope this research will lead to a commercially viable solution that simplifies AD production, ensures compliance, and ultimately improves the experience for visually impaired audiences across all media platforms”. – Kieran Lynch

Kieran has been supported in the commercialisation process by IADT’s TU RISE ELEVATE team. This funding acknowledges IADT’s increasing expertise in Accessibility Design and in providing impactful technological solutions to the creative industries. Congratulations Kieran and all involved in the project to date.