Eva Perez
Eva Perez is a lecturer in Digital Marketing and Programme Chair for the BA (Hons) in Digital Marketing.
Eva’s main areas of expertise lies in the changing digital landscape and the latest digital tools and techniques, including social media.
Eva is currently pursuing her Ph.D. studies in Trinity College Dublin. Her Ph.D. work focuses on the adoption challenges of social media as a teaching and learning tool by academics within higher education. She is also a researcher of the Trinity Centre for Digital Business which aims at investigating how digital technology is transforming businesses.
Publications
| Title | Year |
| Perez, E. and Brady, M. A preliminary scoping review study of the progress of social media adoption as an educational tool by academics in higher education. DBS Business Review, 2 | 2018 |
| Perez E and Brady M. A systematic review of the application of social media as an educational tool within higher education: an academics’ adoption challenges perspective, EduLearn18 – 10th annual International Conference on Education and New Learning Technologies, Spain, pp1-6 Conference Paper | 2018 |
| Perez, E and Brady, M. Is social media adoption to be encouraged? An academic perspective, Round Table – Social Net(work)s in Education and Language Sciences”, University of Heidelberg, Conference Poster | 2018 |
| Durkin, M. and Perez, E. Examining SME engagement with local government clients: a design school model for the marketing of digital transformation services, The Marketing Review, Vol.17, No 3, 259-281 | 2017 |