DL822 BA [Hons] Arts Management

IADT’s Arts Management programme is the only undergraduate degree of its type in Ireland. By combining marketing, public relations and digital skills, with the study of the music industry, theatre, event management and the visual arts, students gain a multidisciplinary education with highly transferable skillsets.

Students learn the business skills necessary for a successful career in the creative and cultural sector. Develop the commercial instincts, knowledge and techniques to manage and promote cultural events and venues. They gain hands-on experience in running events, creating and managing marketing campaigns and setting up cultural businesses in areas including heritage, tourism, festivals and events.

What will I do?

• Benefit from small class sizes, an industry experienced teaching team and 80% continuous assessment
• Study the arts and the cultural industries from a business perspective
• Develop a range of practical skills in event management, digital marketing and content curation
• Gain hands-on experience in running events, managing marketing campaigns and setting up cultural businesses
• Benefit from practical, industry-relevant continuous assessments, with very few exams
• Learn through experience on cultural field trips, work placements and industry projects
• Opportunity to go on Erasmus in Semester II of your 3rd year
• Deepen your digital skills and know-how with lab-based classes in digital marketing, social media and software skills

What will I study?

In first year, you take the first steps in the music industry and events management, with modules in the music industry, arts and culture, financial management and marketing.

By second year, you further develop your knowledge of the music and event sector, and are introduced to law, digital marketing and market research. You complete an interdisciplinary project-based module to create and host an original cultural event or project.

In third year, study cultural economy, advanced music industries, performance studies, design thinking and communications and research methods. Take opportunities for work placement or choose to study abroad in Semester II.

In your final year, modules include Strategic Arts Management, Social Media, Law, Arts Impacts, Public Relations, Cultural Policy and Graduate Employability Skills.

Erasmus

In Year 3 you’ll have the choice to partake in industry placement, Erasmus Traineeships or Erasmus study abroad (the last two through the Erasmus+ Programme). IADT has Erasmus partnerships with Universities in Italy, France, Spain and Estonia, amongst others.

International study opportunities

The Erasmus+ Programme provides many exciting opportunities. Students spend Erasmus semesters in Spain, Germany, Italy, Croatia, Estonia or Finland. Opportunities for Erasmus internships exist across the EU, while our international networks expand annually.

What will I be able to do when I graduate?

Career opportunities are in areas such as music management, festival management, marketing, hospitality, heritage, museums, social media, human resources, as well as technology, recruitment and finance. Graduates work with major venues and festivals such as Madison Square Garden New York, Glastonbury, Electric Picnic and Body + Soul. Others have founded their own events companies and festivals. Graduates may progress to a diverse range of postgraduate study in Festive Arts, Event Management and Strategic Marketing including the MA Design for Change at IADT.