Master of Business Cultural Event
Hear from our lecturers
What is Cultural Event Management?
The CCI sector is regarded as a significant contributor to the Irish economy and includes not just ‘cultural’ industries but also ‘creative’ industries. This course provides the transferable and transversal skills identified by the Expert Skills group as relevant for the labour market.
On successful completion of the programme, graduates will be able to:
- Understand and critically evaluate the structure and functioning of the cultural and creative industries in Ireland.
- Apply key business skills and analysis to cultural events including: event management, strategic management, strategic marketing, HR, Finance and fundraising, and Law.
- Analyse and critically evaluate cultural policy and the social and economic impacts of cultural events at national, regional and local level.
- Conceptualise, plan and develop appropriate business models for cultural events, diagnose problems and identify solutions relating to cultural events.
- Conduct sectoral research, analyse and present findings.
- Work as part of a team and/or individually.
- Think critically in light of social, cultural, philosophical and ethical business issues as they relate to cultural event management.
What modules will I study?
- Cultural Event Management
- Strategic Management
- Digital Marketing
- Cultural Policy
- Business Management
- Business Research Methods
- Research Project
– Work as a cultural event manager in a variety of arts organisation or in the festival sector.
– Work with an event management company providing services to a wide range of clients.
– Be a freelance manager/cultural entrepreneur or a specialist manager within the cultural industries (e.g. music promoter).
– Continue your studies to Masters and/or PhD level in Ireland or abroad.
“I loved being a student at IADT on the Cultural Event Management Course. Having classes in the evenings and weekends really worked well for me as I was balancing freelance work in the arts too.
The skills and knowledge on offer were practical and useful, I put them to use straight away in my work. The lecturers were really helpful and supportive throughout the course. I especially enjoyed the group work we did on assignments as it allowed our class to get to know each other better. We learned a lot just from working with each other. I know this is a network of people that I will stay in touch with and hopefully work with in the future.
Doing this course definitely benefited my career and has greatly benefited my skills and knowledge. I am sure it is one of the reasons why I recently became employed by Carlow Arts Festival as their Creative Producer.” – Orlaith Treacy, Cultural Event Management Graduate 2021