Certificate Design Thinking
What is Design Thinking?
Design thinking can transform the way organisations develop products, services, processes and strategy. Many companies now deploy design thinking methodologies to help them overcome key business challenges ever present in today’s fast-paced technology and data driven environment.
Design thinking can be used as an innovative approach:
- for problem solving and management strategy;
- to create customer-centric products and services;
- to anticipate and respond to new trends and technologies;
- to design experiences and interactions;
- to develop systemised solutions.
Designing thinking combines what is desirable from a human point of view with what is technologically feasible and economically viable. Design thinking has become a crucial business tool and mindset that enables companies (and their employees) to think creatively beyond traditional logical and analytical approaches helping them to be agile and responsive to change so they can maintain their competitiveness.
What subjects will I study?
The programme may include a range of topics such as:
Origins of design thinking | Writing a design brief | Competitor analysis | Creative leadership, vision and values | Brainstorming and ideation | Audience/customer profiling | Customer journeys & empathy experiments | Synthesis and insights | Visualisation methodologies | Storytelling | Prototyping & iteration | Design metrics, evaluation, validation and testing.
What will I do?
Students will learn through a series of on-campus lectures, workshops, exercises and projects. The course will incorporate practical methods for design research, brainstorming and idea generation, visualisation, mapping, charting, recording and documentation. Practical exercises and projects will provide students with the opportunity to develop critical thinking, creative problem solving, and visualisation methodologies.
Students will complete two practical and written assignments during the programme. The first assignment is a group assignment and the second is an individual assignment. Students will be required to work on project assignments with their assigned group and individually outside of the specified course dates.
Who can apply?
This course is suitable for professionals and graduates who have an Undergraduate qualification of 2nd Class Honours or higher at Honours Degree level. Applicants without a Level 8 qualification may be considered based on their prior experience and learning through our RPL (Recognition of Prior Learning) process.
This course will enhance your career opportunities in any current or future role by providing you with vital design thinking skills in creative problem solving, visualisation techniques and innovation strategies.
For recent graduates, this course will provide a competitive edge for entering the workplace. For professionals, the course is ideal for anyone working in a team or project-driven environment that is customer-focused. The skills learnt on the course are applicable to product/service ideation, development or improvement, or for startups and R&D teams who may be developing new and innovative offerings.
Graduates and participants from the course have come from a wide range of private and public sector organisations and companies including:
ESB, Google, Deloitte, Accenture, Trinity College Dublin, Dell, UCD, Publicis, IBEC, Silvercloud Health, Dynamo Design, Dublin City Council, Epsilon, South County Dublin Partnership, Johnson Controls, Click n’ Go, AIB, Bulgari, RTÉ, NUI Galway, Group M, Aerlingus
As a Design Lead within a multi-disciplinary, in-house creative team I have seen the rapidly changing scope and scale of the creative work we do here. Having a strong understanding of Design Thinking principles, in my role, is more important now than ever. The course gave me the confidence to bring these principles to both team and stakeholder projects which has helped focus and drive them in a different direction. The results being that our outputs are more considered and applicable to the audience we are reaching out to.
Mari McCallion, Graphic Design Lead, Ernst and Young Ireland