DL846-Higher Diploma in Business Digital Content
Creation
Spotlight Session: Higher Diploma in Business in Digital Content Creation
Online Tuesday 17th June at 5pm – REGISTER NOW
Springboard+ is co-funded by the Government of Ireland, via the National Training Fund, and the European Union.
What is Digital Content Creation?
Students will acquire the skills to create content to grow a digital sales pipeline and understand how to attract customers in a digital landscape.
They will utilise SEO and analyse the data emerging from these tools and they will be introduced to platforms used by businesses to manage online sales.
This is a practical, hands on programme and assessments are all project based. This will enable students to become proficient in the area of content development. The programme incorporates a work-based project, which will involve working on projects relating to their employment or their own buisness ideas. Students who are currently seeking employment will be offered the opportunity to go on a work placement, or research and develop an e-portfolio of digital content of their choice.
What modules will I study?
- Digital Marketing
- Production
- Post Production
- Industry Project
On completion of the programme students will be able to:
- Understand the role of digital marketing in delivering strategic marketing objectives
- Conduct a critical evaluation of a range of social media platforms as marketing tools
- Design and create a business website
- Create, assemble and edit images, video and audio using appropriate software tools
- Produce auditory and visual promotional material
- Demonstrate technical proficiency across a range of content creation tools and platforms through the creation of an e-portfolio
- Research a real world business scenario and create a suite of digital artefacts to support it.
- Curate and synthesise learning and material from the other three modules in the programme.
- Think critically about digital business and marketing
- Improve proficiency in writing and documentation for future proposal documentation to customers
Future careers
Career opportunities exist in the wider domain of digital business including roles such as Content Manager, Content specialist, Digital Sales, Digital Marketing, Content and digital strategist, Digital business development