DL917-Postgrad Diploma in Business Digital Entrepreneurship
Springboard+ is co-funded by the Government of Ireland and the European Union. Please see www.EUFunds.iefor further details.
What is Digital Entrepreneurship?
Digital entrepreneurship is about using online platforms, data and emerging technologies to create, grow and transform business ideas and businesses.
On this programme, you will sharpen your entrepreneurial mindset and learn how to use digital emerging tools – including AI – to develop and test new products and services in a highly competitive global environment. You will work on a business concept, interrogate its business model, and test its validity in the marketplace.
What will I do?
You will work on real business scenarios drawn from your own ideas, start-ups, small businesses or larger organisations.
Across the year, you will:
- Develop an online and web marketing strategy for a business or project.
- Use selected AI tools for search, content creation, data analytics and innovation to support smarter decision‑making.
- Apply digital best practices in areas such as design, marketing and customer experience.
- Validate business models, refine value propositions and assess funding or investment options.
Learning is practical and highly applied, with a mix of lectures, workshops, project work and discussion.
What will I study?
You will study five core areas that connect entrepreneurship, digital business and AI:
- Digital Design for Business
- Digital Innovation and Entrepreneurship
- Digital Marketing
- AI Search and Data Analytics
- Business Management
You will learn how to integrate these strands so that AI, data, marketing and business strategy work together to support sustainable growth.
Future careers
This programme prepares you for roles such as digital strategist or transformation and innovation manager, digital marketing manager, digital product manager, or community manager in start-ups, digital businesses, or the digital divisions of larger organisations.
You can also continue your studies in Digital Entrepreneurship to Master’s level with a 1-year add-on programme.
Funding & Flexible Learning
This programme is funded through the Springboard+ initiative. It is free for eligible job‑seekers and recent graduates, and available at a significantly subsidised rate for those in employment.
The programme runs part-time through online evening sessions twice a week and approximately ten on-campus Saturdays over the duration of the academic year, so you can study alongside your work and family life.
Who can Apply?
This course is free for eligible job-seekers and offered at a significantly subsidised rate for those in employment via the Higher Education Authority Springboard+ initiative.
Springboard+ is open to eligible job-seekers, home-makers and individuals in employment.