Winning start for Ambr Eyewear and New Frontiers at IADT

The start up company, founded by Dan Nugent and Sacha Cahill in 2017 participated in the New Frontiers programme at the Media Cube, Dun Laoghaire Institute of Art, Design and Technology. Ambr Eyewear sells cutting edge stylish eyewear which has blue light blocking technology that could protect the eyes of people who spend long hours working in front of computer screens.
Dan Nugent, CEO, Ambr Eyewear, said that he is " absolutely delighted to be chosen as the Lead Entrepreneur for the New Frontiers Class of 2018. Sometimes, it can be hard for a consumer goods company like Ambr Eyewear to be taken seriously in the start-up world dominated by tech start-ups. This made the award even more special! Thank you to the judges for recognising the impact that Ambr Eyewear has made in a short space of time, and thank you to the New Frontiers teams in TUD and IADT".
Ann Marie Phelan, Enterprise and Innovation Manager at IADT stated that "Dan and Sacha have worked very hard for their success. When they came to IADT, we identified straight away that they had a great product with export potential and would benefit from the mentoring support on the Enterprise Ireland New Frontiers programme which IADT run in partnership with TUD. We are delighted with the recognition through the William Fry award and wish Ambr Eyewear every success with their expansion internationally."
Ambr Eyewear sells globally online at ambreyewear.com and recently opened a boutique at Brown Thomas, Dublin. Ambr Eyewear has sold over 10,000 pairs of glasses worldwide - reaching over 60 countries and 5 continents. The brand has also been mentioned by some prestigious international media outlets, including Forbes, Entrepreneur.com, HuffPost and Mashable.
President of IADT, Dr. Annie Doona praised the Dun Laoghaire company for their tenacity and commended them on the quality of their glasses and range of designs that have sold across 60 countries worldwide.
New Frontiers is a national start up enterprise development programme. It is delivered at local level by Institutes of Technology and funded by Enterprise Ireland. Information about New Frontiers in Dun Laoghaire-Rathdown is available on http://www.iadt.ie/research-enterprise/enterprise-innovation/startup-enterprise-activity