Year 1
Introduction to Management | Learning for Business | Digital Skills | Principles of Marketing | Web Applications | Introduction to Digital Marketing | Intro to Data Analysis
Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses and brands.
This three year degree course combines traditional marketing theory, practice and digital tools. You will learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies.
A work industry placement in Ireland or abroad takes place in Year 2.
Graduates are equipped to work in a variety of businesses in digital marketing and social media roles such as brand marketing, public relations, media management & event management and are prepared for careers with multinationals such as Google, Facebook and LinkedIn.
Graduates also progress to further study at Masters level in Ireland and abroad.