Year 1
- Introduction to Management
- Intro to Digital Marketing
- Learning for Business
- Data Analysis
- Web Applications
- Entrepreneurship
- Accounting Fundamentals
This 3-year business degree explores the fundamentals of business and the fusion of business with digital technology.
Digital fluency is the language of the modern world and on this three-year degree course, students learn the many ways digital technology underpins business. Students develop the skills to move seamlessly between key stakeholders in digital businesses.
The role of technology and digital strategy has never been more important and this degree develops graduates who can transform businesses through digital projects. This degree provides future-proof career opportunities. Technology oriented business professionals are among the top earners globally.
In first year, you are introduced to the core elements of business including Accounting Fundamentals, Business Management, Web Applications and Data Analysis.
By second year, you undertake more specialist modules in business with further focus on developing your academic and practical approaches to technology. You have the opportunity to do a work placement in industry (between 17 and 20 weeks) or study abroad for a semester.
In your final year, you adapt a strategic focus around marketing, management, finance and technology with opportunities to enhance your practical skills in sales, big data and digital business transformation.
The Erasmus+ Programme provides many exciting opportunities to study in Mainz (Germany), Rotterdam (Holland), Grenoble (France) and Santander (Spain).
Graduates who combine digital excellence with strong business acumen are much sought after within the Creative Industries.
Career opportunities exist across all sectors where digital technology is driving business, including IT services, gaming, recruitment, consulting, app development, software as service, financial services and marketing.
Graduates work in roles in business development, customer relationship management, client services, technology support and digital sales across a range of sectors.
Graduates may progress to a diverse range of business or technology postgraduate programmes in Ireland and abroad.
Business Development, Customer Relationship Management, Client Services, Digital Business Analysts, Digital Sales Managers.
Graduate programmes across multiple sectors.
Postgraduate opportunities exist at Master’s level in Ireland
and abroad.